Bongo IT Can Help You Understand How To Market Yourself Online
Here at Bongo IT we take online marketing very seriously. Before you invest in a website or promoting yourself online you should be thinking about your content strategy.
Here at Bongo IT we take online marketing very seriously. Before you invest in a website or promoting yourself online you should be thinking about your content strategy.
Simply put an internet troll is a person who butts into your conversation looking for an argument or reaction by making an (often) offensive comment. You may be familiar with this type of person from your own real life (or "RL" as us internet types tend to say) experiences. I know I have certainly met a few.
Here at Bongo IT we have become accustomed to taking a holistic approach to our clients approaches to digital marketing.
How have we helped clients?
So get in touch now and see how we can help you.
1. Your PC has a battery in it...how else does it know the time after being unplugged? You can take the battery out too, but we wouldn't reccommend it unless you know what you are doing!
2. You can turn off your PC if it freezes by holding the power button down for 4 (or more) seconds.
3. Everything you see and hear off the internet is technically coming from your computer. This is because the file has to create a locl copy of itself on your computer before it can play, thats what "buffering" is.
4. An Intel Core i7 3.4Ghz processor can do about 150,000,000,000 floating point operations per second, thats so much maths I can't even count....
5. The first computer (that resembles todays computers) was invented by British mathematician Charles Babbage around 1833.
6. Silicon is the most likely substance of which Alien life is created (does that mean machines will take over and destroy us?! The irony!)
7. The Russians made a computer that ran on water in 1936. I tried running on water but I sank...
This blog post was created from a conversation we had with one of our clients since they sent us this link with a subject line of "interesting?" Advice From A Real Hacker which is worth reading first.
There are many thoughts on this. The suggestion is that we as IT companies should stop forcing password changes so often. Users simply make every new password simpler than the last which is counter productive. Don’t forget, Password1 is a 9 character password containing uppercase, lowercase and numbers!
It has been suggested that we enforce a policy of not using dictionary words, this is not a good argument in reality. It forces passwords to get shorted and shorted, as jumbled characters are hard to remember. How about a (misquoted!!) phrase: ItWasTheWorstOfTimesItWasTheBestOfTimes No matter how many dictionary lists you are using, you will still have to run them all 12*12 times to spot a 12 word phrase.
If “it doesn't take me very long to test every … word combination in the dictionary” then use a word combination that is not in the dictionary, or indeed in any book anywhere...
Please note he suggests using munging, even tho Wikipedia has a munging lookup table: Munging
Step 1: Use the same password on all the sites you don’t care about. The forum you registered on just to say “lol” on a post? Pasword1. The site you had to register on to download some shareware? Password1. The city council site you have to register on to receive SMS alert about your dustbins? Password1. Who cares if they get cracked, and it makes your life easier.
Step 2: Use a password manager. For the (few) sites that you actually care about, generate a unique, strong (20 random characters, with all of the Allowable Character Types) password. You will need a password manager, as there is no way you can remember one of these, let alone a few of them for important sites. I define important as “I could lose money if this was hacked”. That loss can take place via simple theft (i.e PayPal) or via complicated ID fraud (i.e. UK Govt. Website). I like KeePass, and LastPass is a strong offering too. They will generate the password, store it encrypted, and when you need it auto fill it onto the web page. Now, you only have to remember 1 password. How about:
(with apologies to Jane Austen).
On 14 July 2015 Microsoft will pull extended support for Windows Server 2003. So unless a customer has piles of cash to spend on this antiquated system there will be no more free patches, updates, or security fixes to be had.
There could also be a whole host of compliance issues for any company running SBS 2003 integrated software, including any Microsoft applications which will also no longer be supported. If you are considering NOT upgrading then make sure you have a couple of hundred thousand spare a year to pay for the support.
HP (the largest supplier of Microsoft servers) estimated there to be 11 million machines out there which will need replacing. That's 10's of thousands of machines needing to be replaced each day before the deadline.
According to a Windows survey 62 percent of customers don't have an upgrade plan (or a migration to the cloud plan), or are not aware of this deadline.
Our advise is to start getting ready to migrate or upgrade. Our preference these days is migration to services like MS Office 365 for which we provide high level consultancy, and implementation. To find out more contact us now.
This is a very bold statement but to be honest we can sort of see why this has come about. If you have a website with a blog you may also have been approached by somebody purporting to be in your industry and offering to write for you. A win win situation it may seem like; you get content, they get a link back.
Does this really add any value to you though? Matt Cutts says it depends who the content writer is. If they are of note, such as a journalist or even a highly regarded blogger, and have high quality content which is highly relevant to you, and provides insights in your industry then there is no problem. These are the kind of people you would obviously want to collaborate with.
However if the person approaching you has maybe been outsourced, is passing the same articles round multiple people then the principals are wrong in the arrangement. Here at Bongo IT we always believed that there was a fine line between creating great content and business affiliations, and blogging for the sake of getting backlinks.
So what else is new with regards to backlinking techniques? Well here’s another thing. If you are a website developer it used to be the case that for every website you make “go live” you would usually have a link back from the footer saying “Designed by Mr So and So http://soandso.www” (or something along those lines). It is now deemed bad practise to do this. You (the developer) haven’t really contributed anything (other than blood sweat and tears) content-wise to the site, so why should the backlink we worth anything? Even worse these kind of backlinks can be damaging to your SEO “score”. We are investigating whether having a link to a private page on the website (from the footer) with your company profile on there is an acceptable way to go about things.
So time to plug myself back into the Matrix and fill my HDD with more Kitties doing something unspeakably cute. Thanks for reading.
You can read more here
Or watch this video on what Google think of guest blogging for backlinks
Microsoft in all their infinite wisdom (and partly due to Rupert Murdoch) have re-branded several parts of their (relatively) new Office 365 system, again. Please bear with us whilst we explain:
What was Sharepoint (your secure file storage) was then called Skydrive Pro. Skydrive was just the personal version of this, very much like Dropbox, with 7Gb free storage space. These have now been changed and have been re-branded as OneDrive.
Why did this happen? You may well ask. The renaming is due to Microsoft losing a trademark dispute with British Sky Broadcasting. Whoops, should have seen that one coming really, but hey we can't all be godlike.
Not only have they changed the names of these features but the whole system is now called Office Online. That's a change I'm sure we can all live with.
For more information on how to get onto Office Online or if your company needs migration to the new Office in the cloud then get in touch with us now. We can be your delegated admin and help you improve your workflows.
This is an interesting subject. We all probably use something that is currently free. But how long can that last? As I'm sure you are aware the likes of Twitter and Facebook get heaps of money before some years later being politely told to think about ways to actually MAKE money.
What about a password manager that is currently free to use like LastPass or something like LogMeIn which allows remote access to your computer?
Well I can tell you from personal experience. Its a massive pain! And guess what LogMeIn have just gone and done? More details here:
Our Top Ten Tips For Starting A Social Media StrategyInformation - Communication - BusinessThere is a great deal of information out there on the web and its advisable to read around and create a strategy that works for you. There are many statistics about social media and it's impact on businesses and we would advise you to look the latest ones up yourself, we wont bore you with stats in this blog...this time. There are a few basics though that you should definitely think about before investing your time in "going social".
1. Your brand. it's important to get your company logo and color schemes incorporated into your online profiles. In this way you can more easily be recognised across your digital real estate at a glance. Your brand should also have at least one key message such as "we are 100% organic carrot farmers"...so long as its suitable for your business. Your message should be included in your regular communications. It's what you want to be known for so tell people about it! 2. Gather and list your sources of information. This will allow you to keep sharing informative material quickly and easily. There is a wealth of news and general information available to you to choose from but you might want to pick those with which you are most familiar and knowledgeable. For example if you are into IT you might want to share and comment on items from The Register, BBC Technology News, New Scientist Technology and so on. Four or five sources of information will suit most people. Check these every day and keep them as bookmarks for quick access. 3. Find where your audience are located. There are more than 450 social media sites catering for almost every topic, age group or personality you can think of. The most popular sites you will have heard of such as Facebook, Twitter, Pinterest, YouTube, Blogger, Wordpress. Find the stats on each one by searching the internet and study how you can engage with the most relevant to your audience. 4. Understand where social media fits into your marketing plan. Social media should almost always be complimented with more regular types of marketing activity such as advertising, PR and business networking. 5. Recognise your objectives. Social media is there to engage, communicate, research and connect you with potential clients and other businesses. 6. Set a schedule for creating the plan and delivering content. If you spend one hour a day doing marketing then at least set aside part of that time for social media. Your most regular updates can be automated using social media management tools giving you more time to just engage with your audience. 7. Get others involved. If you have employees the chances are they will already be using social media in some format. Provide them with the access and some short guidelines on how to act. Find who your industry influences are and engage with them whether that be groups or individuals. 8. Get tooled up! There are some great, inexpensive social media management tools out there. Find one you can work with. We would recommend: Sprout Social, MarketMeSuite or Hootsuite. 9. Measure. You can use the tools mentioned above as well as your own website statistical package. Tools like TweetReach can give you some great feedback for free. 10. KISS. Keep it simple stupid; yes it's an old adage but it rings true. If you have a simple set of procedures to follow you can more easily measure the results from them. Treat each part of your strategy as an experiment, know your apparatus, methodology, predictions and results. And finally engage with your audience as much as possible. Social media is a two way conversation. Please comment on this post, add your own thoughts. You will receive a free PR2 backlink for your trouble!
This start-up guide is intended to help new users get to grips with the way that they use this design software. Illustrator is an incredibly powerful program and when you first start looking around you might feel overwhelmed by all of its functions and working tools.
Illustrator is the perfect software to help you put together brochures and annual reports for your company. You can create styles, save them, and apply them to title, subheadings, and paragraphs, to allow you to quickly make changes across the whole document. The intelligent text boxes within Illustrator allow you to easily move your text around your documents. You can also insert picture objects within your text that nestle in your text and you can also choose how the text reacts to the object.
For all budding comic book artists and illustrators, Illustrator helps you to convert your pen and ink artwork into editable vector artwork. From here on, once you have a vector drawing, the world really is your oyster. Edit the line thickness and style, apply colour schemes and swatches, and place your story panel into a neat framework. There really isn't much you can't do.
Social media experts
When you want to create a distinctive visual identity for your community, you can turn to Illustrator to create stunning banners, buttons, icons, and graphics for your page. The ability to save styles and preferences within Illustrator, alongside all of the smart guides, means that creating a contemporary and exciting brand identity is a cinch. You can start off by creating a logo or even designing your own font style. Next, search the web for pre-created templates by designers who have made it easy for you to create your own Facebook timeline cover or Twitter banner.
If you've always had an interest in graphic design, and in particular typography, then Illustrator is the industry-standard tool you need to know. Illustrator allows you to perform minute adjustments to text such as kerning. This is the art of defining the distance between individual letters in a piece of text. The font is not perfect for every task. Sometimes, as you increase the font size (to fit into a large banner for example), the distance between the letters obviously needs adjustment. Use the kerning tool to set this to your own preference. These adjustments are usually made by eye.
We hope you found these tips helpful. When learning a new piece of software, the initial learning curve can seem incredibly steep. That's why it's important to read any literature you can get your hands on that will help you unlock all of its potential before you get frustrated and give up. Don't be afraid to refer to online training videos posted by Adobe, Lynda, and other publishers on YouTube. You can also pick up the official training books and buy magazines, which feature tutorials on how to get professional results. Source: www.visopix.com
Microsoft have been saying for a while now that they are going to stop support for Windows XP. The time has finally come. As from April 8th 2014 support for Windows XP is over. This means that Microsoft will no longer provide automatic fixes, updates, or online technical assistance.
Do you remember what you were doing on on the 25th of August 2001? I'm not sure I do but the guys at Microsoft were busy releasing Windows XP. Yes this operating system really is 12 years old. In computer years that's a century!
Windows Vista is the successor to XP. Vista will still be receiving patches for security vulnerabilities and bugs. The details of which will be public knowledge as soon as Microsoft release the patch details. This will give hackers insight into flaws allowing them to break into Windows XP, and nobody is going to fixthem.
It's time to upgrade your computer, or at least your operating system, preferably to Windows 7. Contact us for details on the options you have available. Don't delay, this is important!
Search Engine Optimisation (SEO) is the holistic approach to improving your websites ranking within search engines using well positioned, targeted keyphrases and the use of HTML/HTML5. Or to put it in very simple terms SEO is the window dressing for your online business/shop front.
It helps attract visitors and search engines like Google to come into your website. SEO can be broken down into six main activities. This brief guide will help you understand what is involved in SEO.
The Meta description tag - this tag does not provide any SEO value however; it is important that this description accurately describes the content of your selected site page in a manner which makes clients want to click through to the page.
HTML5 - As of yet there are no clear guidelines on how much the use of HTML5 will improve your search rankings.
Panda Algorithm - this looks at the "quality" of content on your website. Does not eat bamboo.
Penguin Algorithm - this checks to see who is linking to you, what content is being linked and its relevance to your website. If you have lots of links from "spammy" websites it will affect your ranking in the search results and the Page Rank (PR) of your page. Having good contextual links to your website is the best way to go.
Hummingbird Algorithm - semantically connects people, places and things through the Google knowledge base to provide "better" search results.
Use Long Tail Keywords (in Meta tags) - these are long phrases containing many of the keywords you want to use about a particular subject. e.g. "SEO basics for beginners, a guide to SEO and Semantic Searches" could be a good title for this article.
Semantic Searches - this seeks to improve the accuracy of search results using the contextual meaning of words and how they link together. Use of synonyms for some keywords can help improve your SEO and give you a wider spread of potential words to be found by.
If You Can A/B Test - If you have several domains available do experiments to see what works best. Change one thing at a time and be patient to see the results.
Thats all folkes!
FREE Business Support and DevelopmentTo Help Support New And Growing Business In OxfordshireBongo IT are proud to announce they have joined Partner? and can offer FREE support to SME businesses, in Oxfordshire“We are delighted to be joining PARTNER? the new business support group that provide servicesto small and medium (SME) sized businesses in Oxfordshire”, commented Justin Smith Director of BONGOIT Ltd (www.bongoit.co.uk).Justin added that “the range of IT support services, web site design and development, and the Microsoft products provided by BONGOIT, complement the services already available through PARTNER?, in support of start-ups and growing SME businesses, in Oxfordshire”.
FYI - This article is quite old now so you will need to check the material to see if it works for you. The principals are still passed on to newer websites though, good quality, trusted places to post your content gets good backlinks.
Google Profiles -probably the best known of these back linking sites and another Social Media Hotspot (you knew I would mention it again!). Just sign up and get yourself an account and make sure you use your web address in your profile description...and in your posts too.
MSN Articles- Msn is constantly updated with news and articles on a huge range of topics, to get a backlink you just need to comment on an article leaving behind your thoughts, name & website link.
Yahoo Answers -you will need to work at this one as you will need to answer circa 20 questions before you can start adding your own back link. Great for building you PR weighting up though...and for helping people with their questions of course!
GoDaddy - by now you will probably have heard of GoDaddy. To get a back link from here just find Bob's blog (currently top right in a tiny font size!), watch a video and leave a message.
From Our Blog! Yes that's right. Why not leave a comment with us and let us know what you think. We have a PR of 1 on our blog currently but its on the up I tells ya! Please like our Facebook Page too
Some good tools for checking your backlinks and websites health include ahrefs, SEOmoz and SEOWorkers. There are also more Google Aps than ever so go and check them out now!
I’ve got some bad news for you. Of all the brilliant, titillating and engaging online content that you are writing for your website, only 28% of those words are read by your audience. Web users don’t gorge over every word when they read the web, they scan for the information that they need. To optimize your copy, you need to understand how people read the web.
These are techniques some of the ones I have used myself with great success whilst running campaigns for various clients, most recently for Dark Matter Audio. During those campaigns we had our YouTube videos watched by thousands of people. Now I must admit we had a great mix of PR and media hype at the time surrounding the release of an exciting new product so the videos were going to do well because they were well placed, timely and shared a popular interest however; to maximise on any success here are some of the things you need to think about when using your YouTube channel/s.
....is a regularly asked question. Around 124,000,000 searches are done every month on Google to try and find out this information which struck me as an awful lot of searches for which there should be a really good answer. Thing is there are so many pieces of blog software out there now its difficult to know which one to pick if you are just starting out. Heres a few of the sites which you might want to use starting with the most popular...
I'm going to assume you have a Facebook account set up and that you have gone to Facebook Pages and created a page for your business or organisation. If not then that's where to start. Some quick information on Facebook that should interest you.
At Bongo IT, we know that technology is increasingly dominant and crucial to maintaining business performance and productivity.
Organisations should make sure they are making the right IT decisions for their current needs, whilst also planning for the future with flexible and scalable solutions.
As a special offer, we are offering a FREE one hour consultation to address your current IT setup and recommend an effective strategy for your future requirements.
Addressing issues such as computer hardware, broadband, data security, file sharing, compliance and more, we’ll help you build a plan and ensure you deploy the most cost-effective IT strategy for your company’s needs.