By Guest on Saturday, 19 October 2013
Category: Social Networking

Search Engine Optimisation Basics - A Guide

Search Engine Optimisation Basics - How To

Understanding What SEO Is And Making The Most Of It

Search Engine Optimisation (SEO) is the holistic approach to improving your websites ranking within search engines using well positioned, targeted keyphrases and the use of HTML/HTML5. Or to put it in very simple terms SEO is the window dressing for your online business/shop front. 


It helps attract visitors and search engines like Google to come into your website. SEO can be broken down into six main activities. This brief guide will help you understand what is involved in SEO.

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A Few Key Terms Explained:

The Meta description tag - this tag does not provide any SEO value however; it is important that this description accurately describes the content of your selected site page in a manner which makes clients want to click through to the page. 

HTML5 - As of yet there are no clear guidelines on how much the use of HTML5 will improve your search rankings.

Panda Algorithm - this looks at the "quality" of content on your website. Does not eat bamboo.

Penguin Algorithm - this checks to see who is linking to you, what content is being linked and its relevance to your website. If you have lots of links from "spammy" websites it will affect your ranking in the search results and the Page Rank (PR) of your page. Having good contextual links to your website is the best way to go.

Hummingbird Algorithm - semantically connects people, places and things through the Google knowledge base to provide "better" search results.

Top Tips

Use Long Tail Keywords (in Meta tags) - these are long phrases containing many of the keywords you want to use about a particular subject. e.g. "SEO basics for beginners, a guide to SEO and Semantic Searches" could be a good title for this article. 

Semantic Searches - this seeks to improve the accuracy of search results using the contextual meaning of words and how they link together. Use of synonyms for some keywords can help improve your SEO and give you a wider spread of potential words to be found by. 

If You Can A/B Test - If you have several domains available do experiments to see what works best. Change one thing at a time and be patient to see the results.

Thats all folkes!

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