• BONGO IT BLOG

Guest Blogging Is Dead - How Not To Get Backlinks To Your Website SEO 2014

Matt Cutts From Google Announces "Guest Blogging Is Dead" & More On New SEO Malpractises

This is a very bold statement but to be honest we can sort of see why this has come about. If you have a website with a blog you may also have been approached by somebody purporting to be in your industry and offering to write for you. A win win situation it may seem like; you get content, they get a link back.


Does this really add any value to you though? Matt Cutts says it depends who the content writer is. If they are of note, such as a journalist or even a highly regarded blogger, and have high quality content which is highly relevant to you, and provides insights in your industry then there is no problem. These are the kind of people you would obviously want to collaborate with.

However if the person approaching you has maybe been outsourced, is passing the same articles round multiple people then the principals are wrong in the arrangement. Here at Bongo IT we always believed that there was a fine line between creating great content and business affiliations, and blogging for the sake of getting backlinks.

So what else is new with regards to backlinking techniques? Well here’s another thing. If you are a website developer it used to be the case that for every website you make “go live” you would usually have a link back from the footer saying “Designed by Mr So and So http://soandso.www” (or something along those lines). It is now deemed bad practise to do this. You (the developer) haven’t really contributed anything (other than blood sweat and tears) content-wise to the site, so why should the backlink we worth anything? Even worse these kind of backlinks can be damaging to your SEO “score”. We are investigating whether having a link to a private page on the website (from the footer) with your company profile on there is an acceptable way to go about things.

So time to plug myself back into the Matrix and fill my HDD with more Kitties doing something unspeakably cute. Thanks for reading.

You can read more here

Matt Cutts SEO

Or watch this video on what Google think of guest blogging for backlinks

 
End Of Life For Server 2003 - Time To Move To The ...
Microsoft Rebranding Of Office 365 Web Apps Confus...
 

Comments 2

Guest - gamebook on Wednesday, 16 April 2014 09:04

good job!! admin thank

good job!! admin thank
Guest - bookgame on Wednesday, 16 April 2014 09:05

good job!!

good job!!
Already Registered? Login Here
Guest
Thursday, 15 November 2018
  • FREE IT STRATEGY SESSION

  • At Bongo IT, we know that technology is increasingly dominant and crucial to maintaining business performance and productivity.

    Organisations should make sure they are making the right IT decisions for their current needs, whilst also planning for the future with flexible and scalable solutions.

  • As a special offer, we are offering a FREE one hour consultation to address your current IT setup and recommend an effective strategy for your future requirements.

    Addressing issues such as computer hardware, broadband, data security, file sharing, compliance and more, we’ll help you build a plan and ensure you deploy the most cost-effective IT strategy for your company’s needs.

CONNECT WITH US

READ OUR BLOG

You have been running your business / charity / CIC on mostly free software and are getting by, so do you really need to invest in a "centralised system"? ...
As you are probably aware, new laws under the general data protection regulation (or GDPR) are now in full force. In our previous blog we covered two-facto...
Two Factor Authentication (2FA) is a quick and easy way to greatly increase your level of security when logging into your systems. Two factor authenticatio...
Earlier this month Microsoft released a blog explaining that OWA (outlook web app) for mobiles will be shutting down on the 15th of May 2018. "On May 15, 2018, ...
Try Out These Deliciously Entertaining Google Easter Eggs What Is An Easter Egg, Andrew?Good question. An Easter Egg is not only a timely chocola...