• BONGO IT BLOG

Content Strategy Planning

Bongo IT Can Help You Understand How To Market Yourself Online

 

Here at Bongo IT we take online marketing very seriously. Before you invest in a website or promoting yourself online you should be thinking about your content strategy.

 

Content Strategy Basics:

 

  • Taking stock of your current assets. What content do you have on your website (if you have one)? Are you using the right kind of social media, and how are you doing it? Are you collecting customer data or using analytics?
  • Profile your customers. What do they do online, what exactly are they looking for, and what “ah ha” moments do they have when using your service or products? When is the best time to email them? How can you make their life easier, or how can you make the buying process easier for them.
  • Think about your corporate objectives. Are they solving a problem for a customer? What is it your customers really value and do you project those values? What channels are available to get your message across? e.g. direct mail (DM), adverts, television, radio, networking... Put them into order of importance and/or affordability. Create a timescale and designate your media channels to it (Excel is the simplest solution). Mark out time to plan for each channel, and to implement that plan.
  • What are the keywords/phrases you will use across your content? These should be based on what your customers are looking for. Use the Google Adwords keyword tool to find ideas of what your customers might search for on the internet. These keywords and phrases can be employed in your content.
  • Start designing some content and with a bit of practice you can become a master content creator. Entertaining and enthralling you audience with your superb storytelling skills and interesting factoids. All you need is a little help to get you started.

 

Get in touch with us now and we will help you understand how to market yourself online. 

Do I Need SEO For My Website? I don't understand S...
What Is An Internet Troll? And Can I Deal With The...
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Wednesday, 16 January 2019
  • FREE IT STRATEGY SESSION

  • At Bongo IT, we know that technology is increasingly dominant and crucial to maintaining business performance and productivity.

    Organisations should make sure they are making the right IT decisions for their current needs, whilst also planning for the future with flexible and scalable solutions.

  • As a special offer, we are offering a FREE one hour consultation to address your current IT setup and recommend an effective strategy for your future requirements.

    Addressing issues such as computer hardware, broadband, data security, file sharing, compliance and more, we’ll help you build a plan and ensure you deploy the most cost-effective IT strategy for your company’s needs.

CONNECT WITH US

READ OUR BLOG

As businesses grow and develop, failure with IT systems will inevitably occur and qualified assistance will be needed to fix the problems. Unfortunately, many I...
All SMEs and smaller charities rely on IT, but do not always have the time, skills or knowledge to fix problems when they occur, which can have a negative impac...
With single devices or small networks, it can be easy to set up additional devices, but this piecemeal approach can be dangerous as businesses grow. Over time, ...
All SMEs and smaller charities rely on technology for maintaining digital records and systems, but small businesses are unlikely to have ready access to in-hous...
Before you start using your new Office 365 account on you iPhone or iPad, you'll have to remove your old account, or it will automatically get logged in when yo...