How To Set Up Pinterest For My Business

Hi All, recently I have been asked by a few clients to help them with their current Pinterest accounts or to set up a new account for them. Why do they want to do this you may ask? It’s because they want to engage with their audience in a visual medium, drive more traffic to their site and/or make more sales. Pinterest is one of the fastest growing sites in history. To get an idea of who is using Pinterest and how it’s being used I’ll give you some stats:

• Pinterest shoppers, yes it’s the ultimate in window shopping if you’re just browsing but Pinterest shoppers actually spend more money, more often, and on more items than any of the other top 5 social media sites. (Source: comScore).
• Pinterest pins which include prices receive circa 36% more likes than those which do not. (Source: Shopify).
• The number of daily Pinterest users has increased by more than 145% since January 2012. Pinterest users are 79% female which is extraordinary! (Source: Shopify).
• Pinterest leads in both awareness and visitation among social image sharing sites, with 36% of online consumers aware and 19% visiting. (Source: BizRate Insights).
• Pinterest generates over four times as much revenue per click as Twitter and 27% more revenue per click than Facebook. (Source: Converto).
• Of online consumers in the US 47% of have made a purchase based on recommendations from Pinterest. (Source: BlogHer).
• Pinterest generates traffic like you wouldn’t believe, more than YouTube, Google+ and LinkedIn  combined. (Source: Shareaholic).

OK so ask yourself this. Do the stats above appeal to me? Do I have (or could I have) a lot of great photos or graphics that relate to my business or products? Do I want to easily improve my web visibility? If the answer to one or all of these questions is YES then a Pinterest account is almost certainly for you. It really won’t take long to setup we promise but if you need our help just holla.

Ok so I want an account. How do I set it up for my business?

Follow this step by step guide!

But do you check?

Well I don't know about you but I'm always interested to see what trusty old Google (yes we probably can say that about Google now. It's pretty old and clearly here to stay!) has to say about our company. So I often (at least once a week) ask myself these questions:

Is the information I find about us today still relevant?

Ok so this is my first social media post on our new site. This post assumes that you have a company page set up on Facebook, if not and you need help just let us know. By the way we are in the process of designing a much better looking site so expect to see updates over the coming months, I digress!

So where is the promote feature on Facebook (FB)?