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12 tips on getting your blogs noticed


Image courtesy of Stuart Miles at FreeDigitalPhotos.net

12 tips on getting your blogs noticed

By Jenny Haken, Copywriter

Writing blogs should be fun, enjoyable and entertaining. Or at least educating in some way. But whether they’re used as a marketing tool or a means to provide useful information, blogs must read well and include key words (you know, those words that describe what you do, to hook your customer in!), and also keep the reader engaged. Tricky, huh?

Well, no! I was recently asked to create some blog writing tips specifically for a healthcare client, which I was delighted to do. So I’ve generalised them to share here with you. I can’t promise they will make your blogs go viral, but you never know! So here goes:

Make sure your heading includes key words and is formatted to H1. This is necessary for Search Engine Optimisation (SEO) purposes. Search engines like H1 headings and it will help your blog to be ‘found’ on the internet more easily.

Your first paragraph should always be treated as an introduction. Try to include key words as much as possible, but don’t get too hung up on them – Google is quite smart at picking out the right words. It’s more important that the copy flows nicely, gives a taster - a teaser, if you like - of the information they’re about to read, and captures the reader’s attention.

Now you can get down to the real writing. Just write your heart out! Put down everything you want to say and keep it interesting and friendly. Don’t try to be too clever. Add a bit of humour if you can. The important thing is to then go back and edit, hone, cut and cut some more until it’s clear and succinct – one of the best ways to do this is to get rid of superfluous words.

Keep it simple! This is important for all businesses and organisations. Try to put yourself in your prospective customers’ heads, especially in that all-important opening paragraph, or introduction. This is true of all marketing and advertising copy – simplicity is best! I often cringe at beautiful looking websites, brochures and leaflets when I read copy that’s too technical for their target audience. On the other hand, try not to fall into the trap of oversimplifying information so much that it sounds like you think your customers don’t have an iota of intelligence!

Make it personal. In other words, use ‘you’ and ‘your’. Try to relate to the individual. Write it as if you’re writing a letter to a friend.

Sub-headings are helpful. And bullet points. They break up the text a bit, drawing your readers’ eyes to a new point that they may find particularly useful.

Check for mistakes. Blogs, or any marketing material, that have a typo, spelling mistake or, heaven forbid, an apostrophe missing or in the wrong place (my particular bugbear!) will immediately make the more astute reader question as to how efficient and trustworthy that organisation is. Ideally, ask someone who you know as a bit of a grammar nazi to read through for mistakes. A fresh pair of eyes always helps, but if that’s not possible and time allows, leave it and read it again later.

Links to other authoritative articles can help. If you can provide links to websites, articles or studies that back up what you’re saying, that not only helps to improve your credibility but also helps for SEO purposes, too.

Use pictures! That’s often a great way to initially attract your target audience, especially if you’re trying to sell a product or service. But make sure they’re relevant and that you have the right to use them. There are many online photo agencies and resources where you can pay or, in some cases, get free photos to use in your blogs. Just remember to credit the photographer and/or the agency in your caption.

Have a 'Call To Action' at the end. This is another important marketing tool – all marketing blogs should finish with a CTA. Even if it's simply ‘Contact us now for further information’. But if you have a special offer, promotion or something you want the reader to do, repeat it at the end with clear instructions as to what to do next to benefit from this wonderful opportunity!

Keep it short! Ideally, a blog should be around 500 words to keep the reader interested. However, there are times when a longer article is necessary. I’ve seen (and sometimes been interested enough to keep reading!) blogs and articles of 1,000 words, 2,000 words or more.

And if you can’t be bothered to do any of this, ask me! I’m always happy to help.

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0808/0800 Inbound Cost Changes & SIP Channels


0808/0800 Inbound Cost Changes & SIP Channels

From 1st July, calls to 0808/0800 will be free of charge from mobiles as they currently are with landline. To offset this new cost, the mobile carriers have passed onto fixed carriers a Mobile Levy Fee of around £0.016ppm when a call to 0800/0808 originates from a Mobile. This charge is then added to the standard Inbound Service termination cost.

We expect a 65% cost increase for businesses using 0800/0808 numbers, which will more than likely cause large bill shock. As the networks have been slow to react and to advise customers. In order to remedy this cost hike we are proposing that 03 numbers are used as a replacement.

There has also been some recent talk about Openreach’s ISDN network becoming obsolete by 2020, as much of their network already runs on SIP. With greater broadband speeds and options available now, we are providing our customer with SIP channels over an Assured broadband connection 9 times out of 10. SIP channels provide resilience and disaster recovery options, multi site and free phone number solutions, fraud detection/prevention and all inclusive call charges to UK Landlines (01/02/03) and UK Mobiles for £12.50 per line per month.

Cost control and future technology! How does that compare with your ISDN line package?

Craig Jones Telecom and WiFi Consultant

GHM Communications Ltd M: 07787578971


GHM Communications


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Why you should be planning your digital legacy after death

Digital Legacy is the online presence you leave behind when you pass away. This includes any social media profiles and accounts such as Facebook, Instagram, digital music or photos to name a few. Digital Legacy is just as important as leaving a Will of physical assets for your family members. Research from Saga Legal Services has revealed that only 13% of accounts users have planned their Digital Legacy. 


In the US Facebook accounts can be memorialized, but Facebook also allows users to choose a “legacy contact,” who will have the opportunity to guard the profile after the user has deceased. This process can be done on the Facebook’s setting and a message will be sent with specific details to the chosen individual. The legacy contact can be changed at any point and proof of the death must be given. There are limitations to this as Facebook allows the legacy contact to write a post for the profile to share news of a memorial service, respond to new friend requests, update pictures. Facebooks does not allow the legacy contact to log into the account to delete any old content nor read the deceased private messages.


Apple have a different policy about iTunes. They have the right to freeze an account if the user has died. This is because Apple’s policy is that any files that are bought do not belong to the user, they are just loaned to the user, thus, they cannot be passed down the generations like physical assets. But surely, this is the same as buying a CD and passing them onto your children? You have paid the money for it and you should be entitled to pass it down if you wish. Either way it is something to think about as more and more people have online access to their music, social media accounts and profiles, we need to develop a way to protect our digital legacy after death.



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Southern Oxfordshire New Business Competition Bongo IT Finalist

Southern Oxfordshire New Business Competition in Conjunction with Jennings.


We are extremely happy to say that Bongo IT have been shortlisted to win the Southern Oxfordshire New Business Competition

This means we are one of 8 new businesses (under 2 years old) in this region to be selected. We all feel very special right now just to have got this far. The winner of the competition gets a free office for a year with the fabulous Jennings.


If you are a new business we highly recommend you apply next year. All you have to do is describe in 100 words or less what you have learnt and achieved in your first two years of business. And/Or check out Oxford Business Mentors if your business is over the 1 year mark, they offer great 1 to 1 support for free.


Thanks to everyone who has helped us get this far. We look forward to continuing to move forwards with you all.


Andrew Elder

Bongo IT

Director of Sales & Marketing 


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eCommerce Website Development and PCI DSS Compliance

Bongo IT specialise in eCommerce websites


Our eCommerce platforms turn over tens of thousands of pounds, and makes the customers very happy


The Rise of eCommerce


eCommerce is the fastest growing segment online. In particular in the USA apparel and accessories are now growing faster than any other eCommerce product segment. Health & Beauty is a top performing segment as you might imagine and the online 

ordering of food is growing voraciously, and I must admit Just Eat is very handy. The companies benefitting from eCommerce "done right" are outperforming competitors every time as they are creating loyal returning customers who engage with their 

brand. As you may well be aware return business is roughly 80% more cost effective to maintain than winning new business. 




PCI DSS compliance is now a necessity for all merchants selliing online whether they outsource the services or not. The following is an extract taken from the guidance provided by the PCI Security Standards Council:


"Merchants choosing to sell their goods and services online have a number of options to consider, for example:


  • Merchants may develop their own e-commerce payment software, use a third-party developed solution, or use a combination of both.
  • Merchants may use a variety of technologies to implement e-commerce functionality, including payment-processing applications, application-programming interfaces (APIs), inline frames (iFrames), or hosted payment pages.
  • Merchants may also choose to maintain different levels of control and responsibility for managing the supporting information technology infrastructure. For example, a merchant may choose to manage all networks and servers in house, outsource management of all systems and infrastructure to hosting providers and/or e-commerce payment processors, or manage some components in house while outsourcing other components to third parties.


No matter which option a merchant may choose, there are several key considerations to keep in mind regarding the security of cardholder data, including:


  • No option completely removes a merchant’s PCI DSS responsibilities. Regardless of the extent of outsourcing to third parties, the merchant retains responsibility for ensuring that payment card data is protected. Connections and redirections between the merchant and the third party can be compromised, and the merchant should monitor its systems to ensure that no unexpected changes have occurred and that the integrity of the connection/redirection is maintained.
  • E-commerce payment applications such as shopping carts should be validated according to PA-DSS, and confirmed to be included on PCI SSC’s list of Validated Payment Applications. For in-house developed e-commerce applications, PA-DSS should be used as a best practice during development.
  • Third-party relationships and the PCI DSS responsibilities of the merchant and each third party should be clearly documented in a contract or service-level agreement to ensure that each party understands and implements the appropriate PCI DSS controls. Appendix B of this document can be used as a high-level checklist to help all entities understand which parties are responsible for the individual PCI DSS requirements.


Essentially this all means that you must COMPLY!...Don't worry though we have experience that will guide you through this tricky area. For most people it is a simple form that needs filling in.


Quick Case Study




We met Womersley Fruit & Herb Vinegars at a local evening networking meeting (Experience Chipping Norton), Rupert the owner bought me (Andrew) a pint. Excellent way to start!  After we started talking it became apparent that whilst Womersley had an excellent blog site, and links to resellers, they did not sell their own product online. Further investigation showed that they didn't have great control over their online pressence as some items were being sold on Amazon by 3rd parties but with the Womersley's details meaning Rupert had to field calls for products he hadn't sold directly. it was strongly agreed to get control back of the online sales and start making sales to the general public as well as to trade.




We booked an initial meeting to create a Content Strategy. This outlines where the business is now with it's digital strategy, where it wants to go and how to get there. During this stage we also look at SEO and what this might look like on and off a website. After some off-site work and the presentation of the document we confirmed we could move forwards with building the eCommerce solution. We then agreed on a rough design, fonts, logo and colours before moving forwards. During the next stage (the build) we were in direct contact with Rupert at each stage to review sections as they were added. We exported and rationalised his existing content for it to be better indexed by Google and added some neat features of our own like the mailing list management tool which is built into the website. When it comes to the front end look of the site we enjoyed adding our specialist expertise to use the latest CSS and HTML effects to make it sparkle. During the process we ensured that Rupert had all the correct documentation in place to be PCI DSS compliant. 


Savings! - Vouchers Supplied


Thames Valley Chambers of Commerce had a pot of money to put towards learning digital skills. This covered the creation of a Content Strategy and paid for 50% (cash back) of the website build. The Go-To voucher for Buckinghamshire and Oxfordshire also allowed Womersley to claim an additional £150 back meaning that the total saving was over 50%.




A happy customer who has been taken on a journey, and most importantly can continue his journey with a suitable platform. After just one week Womersley have made back ~50% of the remainder of the website build costs. Pretty good going for a fantastic yet niche brand. Rupert now has more control over the online sales of his brand and we continue to work with him in various capacities.




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Do I Need SEO For My Website? I don't understand SEO!

SEO FAQ Search Engine Optimisation (SEO)


is a confusing subject for many business owners. These might be some of the questions going through your head: What the heck is it?! Why do I need it? Why does one person tell me one thing, another says something else? Don’t I already have it? Can I trust a so called “SEO expert”. Hopefully I will be able to answer these questions for you.


What is SEO?


SEO in its simplest form could be described as internet marketing, it usually starts with understanding who your customers are, what messages you are trying to get across and what key words/phrases are most appropriate to use. This leads to key words/phrases being used holistically across your digital marketing channels. These are used in content for your website, micro-sites, adverts/adwords, social media, some directories, and specific/relevant places on the web which help the search engines to understand what you do, and subsequently present that information to the right people.


Get it wrong and your message could be being seen by loads of people, just not the right ones, or no one at all of course.


“Think of your website like a window to a store on a busy high street. The street is the internet with all its data and users zooming past. What can be done to get people to stop at your shop? Nice displays in the window, maybe a sign, maybe several signs. SEO is the window dressing and the signs which help a person (or search engine) understand why they need to stop at your shop, what services you offer, and what makes you different”.


Why do I need it?


If you want your website to come up in Google for multiple search terms then you will need to think about using SEO in some way. If you are already well listed in Google (possibly due to getting a new website) then as your content ages other sites become more relevant and you go down in the search results.


Why does one person tell me one thing, another says something else?


Whilst I can’t give a definitive answer why this occurs we have found that SEO companies tend to focus on what they know how to do well, there are two usual schools of thought.


1. SEO is all about creating quality backlinks to your website.

2. SEO is all about creating great quality content on a regular basis.


It is true that both of the above are required to get a perfect “SEO score” although one should really say that


"if you are creating great quality content on a regular basis you will naturally get good, relevant links back to your website given time". 


When I talk about SEO I do always talk about the content side of it!


Don’t I already have it?


Not necessarily. Some website developers will include a basic level of on-site (website) SEO when they build your website, this is usually in the form of metadata which is included in your websites and contents HTML structure, some won’t offer this although your website will probably still appear in Google, somewhere, at some point… The good ones however will offer it as part of a long term strategy which was defined before/during the website build. SEO shouldn’t be an afterthought.


Can I trust a so called “SEO expert”.


One would hope so but just in case what can you do to check them out?


1. Ensure that they take a holistic approach to SEO. If they are doing link building do they create good content with it? Are the links relevant to your and are they from reputable websites? Where are some examples? Bad link practise will do more harm than good.

2. Make sure they create a plan with you and that they truly understand what content you need creating.

3. Ask them a question like “what do you think about Googles continued initiatives to lessen the effectiveness of backlinking companies?”. Hopefully you will hear them say that creating high quality content is more useful in the long run anyway.

4. Ask them “what is the quickest way to get backlinks? If they are very eager to tell you all the ways to easily get links using methods you will start to realise must be illegitimate you will have caught them out. There is no quick way to do it, though you can legitimately list your business in online directories yourself quite quickly this doesn’t usually provide much benefit.

5. Ask them what their tactics are and how they measure their success. ROI can take a long time to see but you should always be moving in the right direction, taking measurements along the way. In summary try to do some online research into content marketing and content strategy, not just SEO. This will help you understand about the type of activities you should take part in online.


For more information please get in touch with us at www.bongoit.co.uk/contact

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Content Strategy Planning

Bongo IT Can Help You Understand How To Market Yourself Online


Here at Bongo IT we take online marketing very seriously. Before you invest in a website or promoting yourself online you should be thinking about your content strategy.

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What Is An Internet Troll? And Can I Deal With Them?

Simply put an internet troll is a person who butts into your conversation looking for an argument or reaction by making an (often) offensive comment.   You may be familiar with this type of person from your own real life (or "RL" as us internet types tend to say) experiences. I know I have certainly met a few. 

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Search Engine Optimisation (SEO) Oxford Just Got Better

Bongo IT's SEO team are teaming up with Jen Haken, an experienced Oxford based copywriter.


SEO isn't a standalone activity. To create a good plan for SEO you need to look at the overall Content Strategy.


Here at Bongo IT we have become accustomed to taking a holistic approach to our clients approaches to digital marketing.


How have we helped clients?


  • We have broadened the horizons of many of our clients by teaching them about the plethora of ways to promote themselves online. This in turn has provided them with better, more magnetic sales experiences, more sales, more engaged clients and more brand awareness. 
  • increased Amazon sales by using the tools available in the Marketplace like fulfilment and bundles.
  • helped with Adwords campaigns get more clicks and visibility by making the website landing pages more effective, doing keyword research and by using a few little tricks we know of.
  • helped create traction with bloggers by using Twitter more effectively, this in turn creates content, backlinks to your website and boosts your SEO score. 
  • created content which attracts the search engines attention and gets your blog or website pages more views.
  • re-architechted websites to be more SEO friendly.
  • helped clients with their Direct Mailing (DM) campaigns both in terms of creating a "sign up magnet" on their website, driving clients to sign up, and creating the email campaign itself including the email templates.
  • got all our clients websites better indexed by Google (and other major search providers) making them more visible in the Search Engine Results Pages.


So get in touch now and see how we can help you.


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7 Things You (probably) Didn't Know About Computers

Here are some "fun" facts which you probably didn't know about computers


1. Your PC has a battery in it...how else does it know the time after being unplugged? You can take the battery out too, but we wouldn't reccommend it unless you know what you are doing!

2. You can turn off your PC if it freezes by holding the power button down for 4 (or more) seconds.

3. Everything you see and hear off the internet is technically coming from your computer. This is because the file has to create a locl copy of itself on your computer before it can play, thats what "buffering" is.

4. An Intel Core i7 3.4Ghz processor can do about 150,000,000,000 floating point operations per second, thats so much maths I can't even count....

5. The first computer (that resembles todays computers) was invented by British mathematician Charles Babbage around 1833.

6. Silicon is the most likely substance of which Alien life is created (does that mean machines will take over and destroy us?! The irony!)

7. The Russians made a computer that ran on water in 1936. I tried running on water but I sank...

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Why Should I Use Longer Passwords??!! ...Security!!!!


Why you really, really should use stronger passwords


This blog post was created from a conversation we had with one of our clients since they sent us this link with a subject line of "interesting?" Advice From A Real Hacker which is worth reading first.

There are many thoughts on this. The suggestion is that we as IT companies should stop forcing password changes so often. Users simply make every new password simpler than the last which is counter productive. Don’t forget, Password1 is a 9 character password containing uppercase, lowercase and numbers!


It has been suggested that we enforce a policy of not using dictionary words, this is not a good argument in reality. It forces passwords to get shorted and shorted, as jumbled characters are hard to remember. How about a (misquoted!!) phrase: ItWasTheWorstOfTimesItWasTheBestOfTimes No matter how many dictionary lists you are using, you will still have to run them all 12*12 times to spot a 12 word phrase.


If “it doesn't take me very long to test every … word combination in the dictionary” then use a word combination that is not in the dictionary, or indeed in any book anywhere...


Where passwords are concerned we will allow:

Never Use Just Numbers

Use All of the Allowable Character Types


Please note he suggests using munging, even tho Wikipedia has a munging lookup table: Munging


Our conclusion? A few steps:


Step 1: Use the same password on all the sites you don’t care about. The forum you registered on just to say “lol” on a post? Pasword1. The site you had to register on to download some shareware? Password1. The city council site you have to register on to receive SMS alert about your dustbins? Password1. Who cares if they get cracked, and it makes your life easier.


Step 2: Use a password manager. For the (few) sites that you actually care about, generate a unique, strong (20 random characters, with all of the Allowable Character Types) password. You will need a password manager, as there is no way you can remember one of these, let alone a few of them for important sites. I define important as “I could lose money if this was hacked”. That loss can take place via simple theft (i.e PayPal) or via complicated ID fraud (i.e. UK Govt. Website). I like KeePass, and LastPass is a strong offering too. They will generate the password, store it encrypted, and when you need it auto fill it onto the web page. Now, you only have to remember 1 password. How about:


(with apologies to Jane Austen).


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End Of Life For Server 2003 - Time To Move To The Cloud?

On 14 July 2015 Microsoft will pull extended support for Windows Server 2003. So unless a customer has piles of cash to spend on this antiquated system there will be no more free patches, updates, or security fixes to be had.



There could also be a whole host of compliance issues for any company running SBS 2003 integrated software, including any Microsoft applications which will also no longer be supported. If you are considering NOT upgrading then make sure you have a couple of hundred thousand spare a year to pay for the support.


HP (the largest supplier of Microsoft servers) estimated there to be 11 million machines out there which will need replacing. That's 10's of thousands of machines needing to be replaced each day before the deadline.


According to a Windows survey 62 percent of customers don't have an upgrade plan (or a migration to the cloud plan), or are not aware of this deadline.


Our advise is to start getting ready to migrate or upgrade. Our preference these days is migration to services like MS Office 365 for which we provide high level consultancy, and implementation. To find out more contact us now.

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Guest Blogging Is Dead - How Not To Get Backlinks To Your Website SEO 2014

Matt Cutts From Google Announces "Guest Blogging Is Dead" & More On New SEO Malpractises

This is a very bold statement but to be honest we can sort of see why this has come about. If you have a website with a blog you may also have been approached by somebody purporting to be in your industry and offering to write for you. A win win situation it may seem like; you get content, they get a link back.

Does this really add any value to you though? Matt Cutts says it depends who the content writer is. If they are of note, such as a journalist or even a highly regarded blogger, and have high quality content which is highly relevant to you, and provides insights in your industry then there is no problem. These are the kind of people you would obviously want to collaborate with.

However if the person approaching you has maybe been outsourced, is passing the same articles round multiple people then the principals are wrong in the arrangement. Here at Bongo IT we always believed that there was a fine line between creating great content and business affiliations, and blogging for the sake of getting backlinks.

So what else is new with regards to backlinking techniques? Well here’s another thing. If you are a website developer it used to be the case that for every website you make “go live” you would usually have a link back from the footer saying “Designed by Mr So and So http://soandso.www” (or something along those lines). It is now deemed bad practise to do this. You (the developer) haven’t really contributed anything (other than blood sweat and tears) content-wise to the site, so why should the backlink we worth anything? Even worse these kind of backlinks can be damaging to your SEO “score”. We are investigating whether having a link to a private page on the website (from the footer) with your company profile on there is an acceptable way to go about things.

So time to plug myself back into the Matrix and fill my HDD with more Kitties doing something unspeakably cute. Thanks for reading.

You can read more here

Matt Cutts SEO

Or watch this video on what Google think of guest blogging for backlinks

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Microsoft Rebranding Of Office 365 Web Apps Confusion

Microsoft Rebranding Of Office 365 Web Apps Confusion

Microsoft in all their infinite wisdom (and partly due to Rupert Murdoch) have re-branded several parts of their (relatively) new Office 365 system, again. Please bear with us whilst we explain:

What was Sharepoint (your secure file storage) was then called Skydrive Pro. Skydrive was just the personal version of this, very much like Dropbox, with 7Gb free storage space. These have now been changed and have been re-branded as OneDrive.

Why did this happen? You may well ask. The renaming is due to Microsoft losing a trademark dispute with British Sky Broadcasting. Whoops, should have seen that one coming really, but hey we can't all be godlike.

Not only have they changed the names of these features but the whole system is now called Office Online. That's a change I'm sure we can all live with.

For more information on how to get onto Office Online or if your company needs  migration to the new Office in the cloud then get in touch with us now. We can be your delegated admin and help you improve your workflows.


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Does Your Business Rely On A Free System?

Does Your Business Use Any FREE Software Or Webware?

This is an interesting subject. We all probably use something that is currently free. But how long can that last? As I'm sure you are aware the likes of Twitter and Facebook get heaps of money before some years later being politely told to think about ways to actually MAKE money. 

What about a password manager that is currently free to use like LastPass or something like LogMeIn which allows remote access to your computer?

So what if the "free" service stops.

Well I can tell you from personal experience. Its a massive pain! And guess what LogMeIn have just gone and done? More details here:

LogMeIn Stop Free Version

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Lean Cost Management

Top 5 Tips of the Cost Reduction Trade

Indirect, Non payroll cost reduction specialists

  1. If you are purchasing or renting a new property make sure you lock in a utility (gas and electric) contract A.S.A.P. From the minute a new owner gets the keys to a property, the utility company, who has control of the meter, will be charging their highest tariff. Most utility companies will back date the new, lower rate which you have signed up for up to 3 months.

  • With waste collections keep the number of contract collections to a minimum. If you get busy or require more as a one off just call your waste collection company and they arrange for an additional collection. This will save you paying for empty bin collections.
  • Keep track of contract end dates and termination periods –Just because the contract end date is July per se doesn't mean that you have until July to move it or cancel it. Some suppliers require 6 months notice to move or cancel a service.
  • You don’t get anything for loyalty these days, move suppliers at every opportunity, new business rates are ALWAYS better than renewal rates.
  • The termination letter is your best friend, 9 times out of 10 suppliers will find movement on their prices once you have issued it. To find out more contact Lean Cost Management on 01993 846503 or visit www.leancosts.com
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Top Ten Social Media Strategy Planning Tips

Our Top Ten Tips For Starting A Social Media StrategyInformation - Communication  - BusinessThere is a great deal of information out there on the web and its advisable to read around and create a strategy that works for you. There are many statistics about social media and it's impact on businesses and we would advise you to look the latest ones up yourself, we wont bore you with stats in this blog...this time. There are a few basics though that you should definitely think about before investing your time in "going social".

    1. Your brand. it's important to get your company logo and color schemes incorporated into your online profiles. In this way you can more easily be recognised across your digital real estate at a glance. Your brand should also have at least one key message such as "we are 100% organic carrot farmers"...so long as its suitable for your business. Your message should be included in your regular communications. It's what you want to be known for so tell people about it! 2. Gather and list your sources of information. This will allow you to keep sharing informative material quickly and easily. There is a wealth of news and general information available to you to choose from but you might want to pick those with which you are most familiar and knowledgeable. For example if you are into IT you might want to share and comment on items from The Register, BBC Technology News, New Scientist Technology and so on. Four or five sources of information will suit most people. Check these every day and keep them as bookmarks for quick access. 3. Find where your audience are located. There are more than 450 social media sites catering for almost every topic, age group or personality you can think of. The most popular sites you will have heard of such as Facebook, Twitter, Pinterest, YouTube, Blogger, Wordpress. Find the stats on each one by searching the internet and study how you can engage with the most relevant to your audience.  4. Understand where social media fits into your marketing plan. Social media should almost always be complimented with more regular types of marketing activity such as advertising, PR and business networking.  5. Recognise your objectives. Social media is there to engage, communicate, research and connect you with potential clients and other businesses. 6. Set a schedule for creating the plan and delivering content. If you spend one hour a day doing marketing then at least set aside part of that time for social media. Your most regular updates can be automated using social media management tools giving you more time to just engage with your audience.  7. Get others involved. If you have employees the chances are they will already be using social media in some format. Provide them with the access and some short guidelines on how to act. Find who your industry influences are and engage with them whether that be groups or individuals. 8. Get tooled up! There are some great, inexpensive social media management tools out there. Find one you can work with. We would recommend: Sprout Social, MarketMeSuite or Hootsuite. 9. Measure. You can use the tools mentioned above as well as your own website statistical package. Tools like TweetReach can give you some great feedback for free.  10. KISS. Keep it simple stupid; yes it's an old adage but it rings true. If you have a simple set of procedures to follow you can more easily measure the results from them. Treat each part of your strategy as an experiment, know your apparatus, methodology, predictions and results. And finally engage with your audience as much as possible. Social media is a two way conversation. Please comment on this post, add your own thoughts. You will receive a free PR2 backlink for your trouble!

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Our Favorite Ways To Use Adobe Illustrator - Guest Blog - John Taub

Our Favourite Ways to Use Adobe Illustrator

This start-up guide is intended to help new users get to grips with the way that they use this design software. Illustrator is an incredibly powerful program and when you first start looking around you might feel overwhelmed by all of its functions and working tools.



Company reports and brochures

Illustrator is the perfect software to help you put together brochures and annual reports for your company. You can create styles, save them, and apply them to title, subheadings, and paragraphs, to allow you to quickly make changes across the whole document. The intelligent text boxes within Illustrator allow you to easily move your text around your documents. You can also insert picture objects within your text that nestle in your text and you can also choose how the text reacts to the object.

Comic book art

For all budding comic book artists and illustrators, Illustrator helps you to convert your pen and ink artwork into editable vector artwork. From here on, once you have a vector drawing, the world really is your oyster. Edit the line thickness and style, apply colour schemes and swatches, and place your story panel into a neat framework. There really isn't much you can't do.

Social media experts

When you want to create a distinctive visual identity for your community, you can turn to Illustrator to create stunning banners, buttons, icons, and graphics for your page. The ability to save styles and preferences within Illustrator, alongside all of the smart guides, means that creating a contemporary and exciting brand identity is a cinch. You can start off by creating a logo or even designing your own font style. Next, search the web for pre-created templates by designers who have made it easy for you to create your own Facebook timeline cover or Twitter banner.


If you've always had an interest in graphic design, and in particular typography, then Illustrator is the industry-standard tool you need to know. Illustrator allows you to perform minute adjustments to text such as kerning. This is the art of defining the distance between individual letters in a piece of text. The font is not perfect for every task. Sometimes, as you increase the font size (to fit into a large banner for example), the distance between the letters obviously needs adjustment. Use the kerning tool to set this to your own preference. These adjustments are usually made by eye.


We hope you found these tips helpful. When learning a new piece of software, the initial learning curve can seem incredibly steep. That's why it's important to read any literature you can get your hands on that will help you unlock all of its potential before you get frustrated and give up. Don't be afraid to refer to online training videos posted by Adobe, Lynda, and other publishers on YouTube. You can also pick up the official training books and buy magazines, which feature tutorials on how to get professional results. Source: www.visopix.com 

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WARNING! Windows XP Will No Longer Be Supported From April 2014

The Windows XP Operating System Is About To Become Obsolete

You Need To Read This If You Are Still Using Windows XP

Microsoft have been saying for a while now that they are going to stop support for Windows XP. The time has finally come. As from April 8th 2014 support for Windows XP is over. This means that Microsoft will no longer provide automatic fixes, updates, or online technical assistance. 

Do you remember what you were doing on on the 25th of August 2001? I'm not sure I do but the guys at Microsoft were busy releasing Windows XP. Yes this operating system really is 12 years old. In computer years that's a century!


So why do you care?

Windows Vista is the successor to XP. Vista will still be receiving patches for security vulnerabilities and bugs. The details of which will be public knowledge as soon as Microsoft release the patch details. This will give hackers insight into flaws allowing them to break into Windows XP, and nobody is going to fixthem.


What Is The Solution?

It's time to upgrade your computer, or at least your operating system, preferably to Windows 7. Contact us for details on the options you have available. Don't delay, this is important!


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Search Engine Optimisation Basics - A Guide

Search Engine Optimisation Basics - How To

Understanding What SEO Is And Making The Most Of It

Search Engine Optimisation (SEO) is the holistic approach to improving your websites ranking within search engines using well positioned, targeted keyphrases and the use of HTML/HTML5. Or to put it in very simple terms SEO is the window dressing for your online business/shop front. 

It helps attract visitors and search engines like Google to come into your website. SEO can be broken down into six main activities. This brief guide will help you understand what is involved in SEO.

  • Keyphrase Research Keywords/phrases are the things that people look for (type in) when they search on the net. To research keywords/phrases you can use the Google Adwords keyword research tool (free with a Google account) or another similar tool such as the SEO Moz keyword tool which is paid for by subscription. Keywords should relate to your commercial objectives. An example of a keyword phrase for our company, Bongo IT is “IT Support Oxford”. This is a highly competitive keyphrase though as there are many IT companies competing for this space. An easier keyphrase for us to rank well for in the search engines is “PCI DSS experts Oxford”. This is a much more specialised industry and therefore the competition is lower. The above mentioned tools will give you an indication of what is competitive and how many people (traffic) are searching for a given keyphrase. Using the Google search to judge and know your competition is also a very good idea. If you are planning on advertising; using SpyFU to check what your competitors are spending on online advertising may also be an option you want to take up before spending any of your own money.undefined



  • On-site SEO This relates to the architecture and content of your websie. In the SEO world meta tags (identifiers) are used to tell the search engines what content is important and therefore what the website is about. When people are searching for something your site is about you want to come up in the Search Engine Results Pages (SERP’s) so make sure this information (keyphrases) is researched well. Meta tags are created from HTML/HTML5 code which is a programming language. The Meta tags themselves will identify text which is important to your website and business. For instance at Bongo IT we want to show up in search results for “IT Support Oxford” so we need to have a page title tag (

    ) which also includes these words. Have you ever heard the phrase "content is king"? In SEO this relates to your written content. The better the content (and its layout) and the more informative and original it is the more the search engines like Google like it. New or updated content will also be of greater interest to the search engines that content which hasnt changed for months. This is part of the reason why blogs are so popular.

  • Off-site SEO Creating relevant backlinks to your site is important. An example of this would be posting a comment on a forum which relates to your business activities. The comment is not only informative but also has your website address for people to follow if they want more information. this will help increase traffic back to your website and can help increase your position in search engine rankings over time. There are many ways to create backlinks, directory sites for local businesses, social networks, reciprocal links, blogs, comments and squeeze pages on alternative domains to name the most common. Anchor tags can also be used to maximise your SEO potential. Put simply they are keyphrases which have the dual purpose of also being a hyperlink. An anchor tag example for our company would be "Web Design In Oxford" and would link to our web design information pages.
  • Search Engine Indexing If you do nothing at all your website will eventually get picked up by Google and their “spider” programs will crawl it, and log its content. A better way of getting found more quickly by the search engines is to manually submit your content to them. If you are not a Google or Bing Webmaster then you can still “submit website URL” to either search engine, and many more besides. Websites should all have a page or file which is a dedicated site map, usually in the form of an Xml file. If you don’t know how to generate this there are many web based programs which can help, or you can just contact us.
  • Adwords/Advertising Paid for advertising can greatly increase traffic to your website. Due to the targeted nature of the advertising you can reach clients in specific locations with your message when they search for the chosen keywords/phrases in your campaign..
  • Analytics To find out if your SEO is having any effect you will need to monitor the traffic to your site. There are a plethora of ways to do this but most commonly Google Analytics is used. We use PIWIK to monitor traffic to our website as it allows us to look at all our historical data for comparrison. Websites like Ahrefs can provide free insight into the backlinks to your site as well.

A Few Key Terms Explained:

The Meta description tag - this tag does not provide any SEO value however; it is important that this description accurately describes the content of your selected site page in a manner which makes clients want to click through to the page. 

HTML5 - As of yet there are no clear guidelines on how much the use of HTML5 will improve your search rankings.

Panda Algorithm - this looks at the "quality" of content on your website. Does not eat bamboo.

Penguin Algorithm - this checks to see who is linking to you, what content is being linked and its relevance to your website. If you have lots of links from "spammy" websites it will affect your ranking in the search results and the Page Rank (PR) of your page. Having good contextual links to your website is the best way to go.

Hummingbird Algorithm - semantically connects people, places and things through the Google knowledge base to provide "better" search results.

Top Tips

Use Long Tail Keywords (in Meta tags) - these are long phrases containing many of the keywords you want to use about a particular subject. e.g. "SEO basics for beginners, a guide to SEO and Semantic Searches" could be a good title for this article. 

Semantic Searches - this seeks to improve the accuracy of search results using the contextual meaning of words and how they link together. Use of synonyms for some keywords can help improve your SEO and give you a wider spread of potential words to be found by. 

If You Can A/B Test - If you have several domains available do experiments to see what works best. Change one thing at a time and be patient to see the results.

Thats all folkes!




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  • At Bongo IT, we know that technology is increasingly dominant and crucial to maintaining business performance and productivity.

    Organisations should make sure they are making the right IT decisions for their current needs, whilst also planning for the future with flexible and scalable solutions.

  • As a special offer, we are offering a FREE one hour consultation to address your current IT setup and recommend an effective strategy for your future requirements.

    Addressing issues such as computer hardware, broadband, data security, file sharing, compliance and more, we’ll help you build a plan and ensure you deploy the most cost-effective IT strategy for your company’s needs.