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Reading The Web And The Magic F - By Rosie M Rogers

How you read the web - and 5 ways to improve your copywriting

I’ve got some bad news for you. Of all the brilliant, titillating and engaging online content that you are writing for your website, only 28% of those words are read by your audience. Web users don’t gorge over every word when they read the web, they scan for the information that they need. To optimize your copy, you need to understand how people read the web.

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What is PCI-DSS Consultancy?

Payment Card Industry Data Security Standard (PCI-DSS)

The Payment Card Industry Data Security Standard (PCI-DSS) is an information security standard for organizations that handle cardholder information. All merchants, whether small or large, need to be PCI compliant. The burden of compliance can be daunting at first, but at Bongo IT we are here to help.

You may have noted that in 2018 some of the Payment Service Providers e.g. Barclacard have tightened their regulations and are now providing more difficult questionaires. If you now find yourself stuck, please speak to one of our team.

 

What is involved

Our first step is to document the cardholder data flow. This allows us to understand how sensitive data flows through your systems, and which parts of those systems need to be scanned. We will then look at reducing the number of systems involved in the flow of cardholder data, to lessen the compliance task.

After filling in the correct questionnaire for your level of interaction with cardholder data, we initiate the scan. The scan tests all the systems through which data flows for basic security vulnerabilities. After rectifying any vulnerability, and re-running the scan until no vulnerabilities remain, compliance is achieved. We will then inform your Payment Service Provider (PSP) that you are compliant. The scan will automatically run every 3 months, and will inform you if you ever drop out of compliance.

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How Do You Get A Blog?

How can I get a blog?....

....is a regularly asked question. Around 124,000,000 searches are done every month on Google to try and find out this information which struck me as an awful lot of searches for which there should be a really good answer. Thing is there are so many pieces of blog software out there now its difficult to know which one to pick if you are just starting out. Heres a few of the sites which you might want to use starting with the most popular...

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Tips On Optimising Your Facebook Business Page

This is a quick post on how to optimise your Facebook (FB) account for your business

I'm going to assume you have a Facebook account set up and that you have gone to Facebook Pages and created a page for your business or organisation. If not then that's where to start. Some quick information on Facebook that should interest you.

  • There are 300m photos posted every day
  • Circa 2.2 billion interactions a day
  • 1000 real fans can equal 185% increase in traffic to your website
  • 92% of professionals have had a customer from Facebook

 

Useful Tips On Optimising Your Facebook Profile... Finally! 

 

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How To Set Up And Optimise A Twitter Account For Business

How To Optimise A Twitter Account For Business

Hello there, hope you are all enjoying the weather around Oxford at the moment. We have had a couple of inches of snow and it’s still going!

So … Twitter. Why use it? 

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How To Set Up And Optimise A Pinterest Account For Business

How To Set Up Pinterest For My Business

Hi All, recently I have been asked by a few clients to help them with their current Pinterest accounts or to set up a new account for them. Why do they want to do this you may ask? It’s because they want to engage with their audience in a visual medium, drive more traffic to their site and/or make more sales. Pinterest is one of the fastest growing sites in history. To get an idea of who is using Pinterest and how it’s being used I’ll give you some stats:

  • Pinterest shoppers, yes it’s the ultimate in window shopping if you’re just browsing but Pinterest shoppers actually spend more money, more often, and on more items than any of the other top 5 social media sites. (Source: comScore).
  • Pinterest pins which include prices receive circa 36% more likes than those which do not. (Source: Shopify).
  • The number of daily Pinterest users has increased by more than 145% since January 2012. Pinterest users are 79% female which is extraordinary! (Source: Shopify).
  • Pinterest leads in both awareness and visitation among social image sharing sites, with 36% of online consumers aware and 19% visiting. (Source: BizRate Insights).
  • Pinterest generates over four times as much revenue per click as Twitter and 27% more revenue per click than Facebook. (Source: Converto).
  • Of online consumers in the US 47% of have made a purchase based on recommendations from Pinterest. (Source: BlogHer).
  • Pinterest generates traffic like you wouldn’t believe, more than YouTube, Google+ and LinkedIn  combined. (Source: Shareaholic).


OK so ask yourself this. Do the stats above appeal to me? Do I have (or could I have) a lot of great photos or graphics that relate to my business or products? Do I want to easily improve my web visibility? If the answer to one or all of these questions is YES then a Pinterest account is almost certainly for you. It really won’t take long to setup we promise but if you need our help just holla.


Ok so I want an account. How do I set it up for my business?


Follow this step by step guide!

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Anyone Can Check Their Own SEO Hotspots

But do you check?

Well I don't know about you but I'm always interested to see what trusty old Google (yes we probably can say that about Google now. It's pretty old and clearly here to stay!) has to say about our company. So I often (at least once a week) ask myself these questions:

Is the information I find about us today still relevant?

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Facebook's Promote Feature

Ok so this is my first social media post on our new site. This post assumes that you have a company page set up on Facebook, if not and you need help just let us know. By the way we are in the process of designing a much better looking site so expect to see updates over the coming months, I digress!

So where is the promote feature on Facebook (FB)?

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